The aim of the Certificate in Media is to provide vocationally-related education and training for those who are intending to work, or who already work, in the creative media sector. The programme gives learners the opportunity to achieve a recognised vocationally specific qualification, either to enter employment in the creative media sector or to progress to higher education vocational qualifications such as the Pearson BTEC Level 5 Higher National Diploma in Creative Media Production. It also gives learners the opportunity to develop skills, knowledge and understanding relevant to the media industries in an applied learning context. In addition, the programme gives learners the opportunity to develop a range of skills and techniques, personal skills and attitudes essential for successful performance in working life.

The programme provide students with vocationally-oriented, tertiary driven education which enables them to assume roles in creative media fields where they can apply their knowledge, techniques and skills. The programme helps students to develop a holistic personality by introducing a broad spectrum of knowledge and by training them to be critical thinkers, independent learners, and ethical and responsible individuals. It also provides a ladder of opportunity along which students may advance through further studies and/or professional examinations.

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