Certificate in Multimedia (CIM)


The aim of the Certificate in Media is to provide vocationally-related education and training for those who are intending to work, or who already work, in the creative media sector. The programme gives learners the opportunity to achieve a recognised vocationally specific qualification, either to enter employment in the creative media sector or to progress to higher education vocational qualifications such as the Pearson BTEC Level 5 Higher National Diploma in Creative Media Production. It also gives learners the opportunity to develop skills, knowledge and understanding relevant to the media industries in an applied learning context. In addition, the programme gives learners the opportunity to develop a range of skills and techniques, personal skills and attitudes essential for successful performance in working life.


The programme provide students with vocationally-oriented, tertiary driven education which enables them to assume roles in creative media fields where they can apply their knowledge, techniques and skills. The programme helps students to develop a holistic personality by introducing a broad spectrum of knowledge and by training them to be critical thinkers, independent learners, and ethical and responsible individuals. It also provides a ladder of opportunity along which students may advance through further studies and/or professional examinations.

Programme Structure

The programme consists of 15 Modules:

Unit 1 Pre-Production Techniques for the Creative Media Industries

Unit 2 Communications Skills for Creative Media Production

Unit 3 Six Steps to News Production

Unit 4 Communication Theories

Unit 5 News-in-motion Production

Unit 6 News-in-motion Photography

Unit 7 News Editing

Unit 8 News-in-motion Topic Selections

Unit 9 Online News Publishing (1)

Unit 10 Online News Publishing (2)

Unit 11 News-in-motion Definition and Development

Unit 12 Understanding the Interactive Media Industry

Unit 13 How to be a successful Youtuber?

Unit 22 Principles of Journalism

Unit 56 Digital Communications