Certificate in Digital Marketing

Course Description

 

This course teaches the fundamentals of digital marketing. This course can help you in building your business website or social platform, or use Internet media to promote and evaluate the effectiveness. Through teaching, this course will systematically establish, promote, analyze, and improve various online business platforms by utilizing various current online marketing tools. Put in place effective Digital Marketing strategies for your company.

Course Content

 

1. Content Management System (CMS)

2. Web Design

3. Setup of Social Media for Business

4. Search Engine Marketing (SEM)

5. Online Advertising Platforms

6. Pay Per Click (PPC)

7. Search Engine Optimization (SEO)

8. Data Analysis Tools

9. Customer Relationship Management (CRM)

10. Retargeting